Mark Smalley
Expert Consultation
There’s a good chance I
can help your business or start-up venture.
My expertise is information marketing, publishing, as well as business start-up and development.
I've sold tens of millions of dollars of advertising for publishers in eight countries. I wrote two best-selling books on advertising sales, one of which is still available on Amazon in the Kindle Store.
My expertise is information marketing, publishing, as well as business start-up and development.
I've sold tens of millions of dollars of advertising for publishers in eight countries. I wrote two best-selling books on advertising sales, one of which is still available on Amazon in the Kindle Store.
I've helped hundreds of
entrepreneurs, business owners and start-up ventures become profitable.
Granted, some of my ventures failed.....and three of my ventures were colossal failures! I take the responsibility.....with addendum!
Granted, some of my ventures failed.....and three of my ventures were colossal failures! I take the responsibility.....with addendum!
Here’s what people are saying about me:
We subscribed to Mark’s
fee-based e-Letter The Great Bear Market
in 1998. His advice, counsel, ideas and investment strategies were extremely
profitable to our company and to me personally. Mark does more than talk and
chatter. He’s been in the trading “pits”, and understands how big control or
move financial markets hands. I’m a big fan, and I count him as a friend.
Dr.
Lawrence Denning
Mark’s commentary in the
Liberty Street Letter is priceless. He was the ONLY newsletter writer or editor
who recommended selling real estate stocks, ETFs and home builders in
2006-2007. We not only made money we protected our investments.
Daryl Yates
I’ve been a subscriber to Profit Center Dispatch for more than four years. I’m very happy with Mark’s investment recommendations, and especially shorting muni bonds, going long gold ETFs and natural gas leases.
Heather
Benton
Business / Financial
Advice
Mark is one of the most
innovative and business savvy entrepreneurs I have ever met. He has an uncanny
way of tapping into what drives consumers, and more importantly, makes them
convert. He knows what they want and need, and how to speak to them in a way
that gets results. These are some of the priceless attributes that has made him
so successful in the industry and why he’s been dubbed, “The King of Business
Opportunities”. I would work with Mark on any project, in any niche … because I
know it will pay off.
Wendy Oca Montes MBA
Wendy Oca Montes MBA
Mark has an
uncanny ability for spotting profitable trends and creating simple profitable
businesses around them. There are a ton of people selling push-button
“sit by the pool” type programs which claim to make a million dollars
instantly. This is NOT what Mark does. He’s a simple guy, making a ton of money
in simple ways. If you have a chance to meet Mark in person you will be a
richer person, GUARANTEED!
Roger Fung
Roger Fung
I made more than $15,000
because of Mark’s recommendations and counsel. Mark’s the real deal…an
entrepreneurial genius and teacher.
Sharon Chelsea – Business Owner
My company has been
working with Mark for more than ten years. My experience is super positive. His
professional advice, business savvy and start-up expertise has always been very
helpful …and to the point. Mark’s direct marketing insight is invaluable to
us.
Marina Sovenkova - CMO
Marina Sovenkova - CMO
I’ve been in business for
more than four decades. I’ve made and lost money. But I’ve never met an
entrepreneur with more insight and care and concern for people than Mark
Smalley. He trained our staff on a new way to sell advertising, and his tactics
tripled our sales in one year. His counsel is a must for anyone who does
business on the Internet too.
Phillip K. Sterling
Phillip K. Sterling
Mark has provided
priceless insight to our business ventures for more than twelve years. He cuts
through the BS and instinctively gravitates to the money making formula. We
would never look at a business opportunity without consulting with him first.
Robert Bennett
Robert Bennett
I started a profitable
web-based business because of the ideas and instruction I received from Mark’s
weekly email and blog.
Frank Staro
Frank Staro
I was exposed to Mark’s
business savvy at EarlyToRise.com and I heard him speak at an Info Marketing Bootcamp. I was so
impressed I approached him after his talk. I was pleasantly surprised how open
he was. Mark has continued to be a great sounding board for our business
ventures. I value his opinion and consider him a mentor and a friend!
M. Bann - CEO
M. Bann - CEO
I know Mark well, and I
can attest to his business savvy and ability to make money. In my experience,
(more than 45 years of business ownership and deal making) I’ve been exposed to
a lot of entrepreneurs. Mark stands out
from all of them. He’s incredibly shrewd and resourceful. But he’s also passionate about helping others
make money.
Paul King
Mark helped our business
in several ways. It was interesting to watch him work with our managers and
employees. He’s actually the nicest guy we’ve ever met. I know “nice” means
nothing in the business world. But Mark motivates people with his love and
kindness. He is passionate and very knowledgeable about business, reducing
costs and the Internet.
Lawrence Masterson - Entrepreneur
I attended an “after
hours” event in Delray Beach with several entrepreneurs, Internet marketers and
publishers. I cornered Mark with questions about online businesses I was
considering as investments. He quickly discounted two of them, and asked me to
send him more (specific) information. I did, and Mark continued to follow-up
with me after I bought one of the businesses. I count him as a friend and
mentor.
Jason Anderson - Internet Entrepreneur
Jason Anderson - Internet Entrepreneur
Mark’s email newsletter
insight and list building expertise is some of the most powerful on the
Internet. He’s helped all of our ventures immensely. But you’d never know it
when meeting him. Mark is super humble, and very approachable.
Trevor Bienevecca
Trevor Bienevecca
Internet Advertorials and Sales
My sales letters and
Internet advertorials have produced tens of millions of dollars in sales for publishers, list owners and Internet marketers.
In fact, I helped three publishing ventures become million dollar ventures with pathetically underfunded marketing budgets.
In fact, I helped three publishing ventures become million dollar ventures with pathetically underfunded marketing budgets.
Allow Me to Help Your Startup Venture
I've launched, managed,
bought and sold businesses (and brokered deals) for more than 25 years.
On top of that, I've
reviewed more than a thousand business plans, executive summaries and ventures in
dozens of markets.
Identify the Money Making Formula
If you retain my
consulting services the FIRST thing we'll focus on is the money making “formula” in your business or start-up venture.
My first book in 2001 was
called Amazing Formulas Guarantee Advertising Sales.
I put "formulas" in the title because of what I learned about advertising sales from three men, but most
importantly Bill Ziff Jr., of Ziff Davis Media.
If you understand the real
formula for making money in your business you can reproduce or duplicate it
many times over.
For example, the Walt
Disney Company understood the formula for attracting train loads of money into
his company. His formulas was: focus on the kids and the parent’s money will follow.
The greatest money making
businesses in the world have a “formula” they adhere to as if their life
depended on it (and it usually does).
- Wal-Mart’s “on demand” inventory and distribution “formula” is the underlying reason they are a $220 billion company.
- Archer-Daniels-Midland processes and merchandises agriculture commodities. They have a close knit network of worldwide buyers (and relationships) which is the underlying reason they are a $22 billion company.
- Merck develops and markets pharmaceuticals. Their “formula” of developing and marketing drugs direct to doctors, HMOs and medical centers is underlying reason they are a $115 billion company. They also have a specific "formula" for successful government approval.
- Berkshire Hathaway, Inc. is a financial conglomerate founded by Warren
Buffett. Their “formula” for identifying under priced companies at deep
discounts and owning markets are the underlying reason they are a $197 billion
company.
And the list goes on and
on and on! I always focus on the "formula".
Small Companies
and $100 Start-ups
The truth is small
companies and $100 startups are my specialty.
I’ve consulted with $100
million dollar companies, and the checks are fabulous.
But I’ll take a small company or
$100 start-up any day of the week!
Startup ventures are a lot more
fun, if they're not run by spoiled trust fund kids! There are fewer headaches and usually NO MBAs.
And don’t get me started
on MBAs. The top Silicon Valley companies hire MBAs by the boatload…..and that's fine.
But most of MBAs with whom I’ve worked, hired or managed were not effective UNTIL there is paperwork and
people to push around.
My specialty is small
businesses and start-up ventures. I love the passion, persistence, and the “unknown” element
of them.
I’ve noticed something….
Even small businesses and
$100 startup ventures, at least the successful ones, often have a clear money making
formula.
The company Facebook is a
fluke. Don’t base your business or startup strategy on Facebook.
Mark Zuckerberg, the
founder, said it best, “Facebook was built in about a week”.
Facebook is a website. Wall Street and NASDAQ made it much, much more.
Granted, it’s a website
with a billion users. But its still a website, plain and simple.
Facebook is trying to be more than a website. They will probably succeed by sheer number of users and cash.
But the Facebook money making “formula” is built on a fantasy, advertising that doesn’t work, and “relationships” – which Facebook co-ops every day.
Facebook is trying to be more than a website. They will probably succeed by sheer number of users and cash.
But the Facebook money making “formula” is built on a fantasy, advertising that doesn’t work, and “relationships” – which Facebook co-ops every day.
Don’t Run Your Business like a
Restaurant!
Most people open a
restaurant thinking customers will love their food and “concept”.
The problem is this
“formula” is super-flawed. This is also why most restaurants FAIL in a big way.
Millions of people open
restaurants thinking people will love “their food” and “ambiance”.
95% of these people are
dead wrong.
The Reason Restaurants Fail 95% of the Time
If you open a restaurant,
or if you’re thinking about it, you can do three things which will decrease your odds of failing:
1.
Contact 25 people
who opened a restaurant and failed or filed bankruptcy. Ask them if they would
have done anything differently. There’s a good chance they’ll say nothing.
They’ll blame everyone except themselves. It’s usually the customer’s fault
they failed!
Obviously, we’re not going
to focus on entrepreneurs who failed in the restaurant business. But believe
me…..these meetings will open your eyes.
2.
Contact 25
restaurants which been successful over the last 20 years or so (through
recessions, inflation, wars, energy crisis, hurricanes, and terrorist attacks,
etc.). The restaurant bible is a publication called Nation's Restaurant News - http://www.nrn.com. This is a good place to start.
In Nation’s Restaurant
News you'll find companies like Brinker's International ($2.5 billion cap),
Darden Restaurants, Inc. ($6 billion cap), McDonald's Corp. ($92 billion cap)
or Yum! Brands, Inc. ($32 bill cap) have weathered storms over prolonged periods
of time and are STILL very profitable restaurants.
These restaurants have
underlying “formula” for making money that actually works.
Most of the people I know
who open restaurants are driven by egos, dreams or misconceptions of how this business
really works - and so they fail miserably.
If You Understand the Money Making
Formula or "Essence" You Are Home Free
There is a hot dog stand in
Rockland Maine called Wasses.
They've been in business
for more than 40 years.
They've been serving hot
dogs the same way the entire time.
The essence of their
business is hunger, time and price. A lot of people are hungry at lunchtime but
they’re not interested in waiting to be seated or spending $60.
The Wasses “formula” is
beef hot dogs, hungry customers and cheap. Wasses also focuses on consistency.
They make each hot dog exactly the same (with peanut oil).
Wasses has been at the same
location (without expanding) for more than 40 years! They always have a line a
lunchtime!
Ego driven restaurateurs have
tried “new” angles to “boring” hot dogs, jacked the price up – and made
customers wait. These restaurants have failed miserably.
Restaurateurs often ignore
the “essence” of successful money making formulas, like Wasses' Hot Dogs.
I know of more than ninety
restaurants in the Midcoast region of Maine which opened, closed and/or went bankrupt
over the last ten years or so.
I'm Confident I Can Help
Your Business or Startup Venture
The first way I can help
your business is with an honest review of your business plan, executive
summary, product, idea or strategy.
On a recent trip to one of
my publishing clients in Florida I was able to identify the real profit
opportunity and two major problems within 15 minutes.
Most consultants or
so-called “advisors” work on the same model as an attorney, which is an hourly
rate with no guarantees.
I never work this way!
What’s more, most of my consultations
are effective after the FIRST meeting.
I’m serious.
You don’t need a
consultant on the payroll for six months or a year, or longer, that’s
ridiculous.
On top of that, most
consultations can be managed virtually on the Internet, web-conferencing or on an
iPhone.
Allow Me to Review
of Your Business Plan, Idea or Strategy
To make working with me
even easier I’ll review your business plan, idea, or marketing strategy free of
charge.
This is only an initial
review of your business. But it will give you an excellent second opinion of
your business, product or marketing plan.
In order to make this work
for all of the people who respond I need to set some parameters.
But, don’t worry….you won’t have to jump through burning rings of fire!
But, don’t worry….you won’t have to jump through burning rings of fire!
I’ll just send you a quick
over view of the information I’ll need, and give you an idea of what to expect
with my business plan review.
Please drop me a note and
tell me how I can be of service.
Here is a sample of the projects and ventures I’m
working on:
- Digital Publishing – Kindle, Nook, iPad, iPhone, Blogs, Membership sites, newsletters and social media
- Internet marketing (legitimate, low-cost ways to move products and services)
- Advertising Sales (I'm the man)
- Search engine and directory development
- Internet and Mobile Promotions
- Online gaming (gaming, gambling and mobile apps)
- Financial publishing, trading advisories and membership sites
- Business Development
Let me know how I
can be or service.
Contact:
Mark Smalley
imaxxman at gmail dot com
info at marksmalley dot
com
(207) 594 5808
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